Interview: Alistair Hardie: Getting the message out

Alistair Hardie First Assist

Since being named CEO of Cega, Alistair Hardie has been a man on a mission – to take to the rooftops and loudly shout about what the firm can offer customers as part of his bid to grow the business. Post met Hardie eight weeks into his new job to find out about the task ahead.

Alistair Hardie’s decision to join medical assistance and claims specialist Cega came after a seven-year spell at travel insurer First Assist. After managing First Assist’s UK operation for five years

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