Biba : What if Independent Insurance really did relaunch
On 1 April, Post broke the news that Independent Insurance was relaunching at the 2015 British Insurance Brokers’ Association conference as a managing general agent. Twitter was soon abuzz with comments, with a considerable number of people not noticing it was April Fool’s Day. But what if ‘Indie’ was really relaunching this week? We asked two former marketing managers at the firm for their views on what delegates could expect.
Michael Gaughan, CEO, FWD Group
Say what you like about Independent Insurance – and most people do – but one thing you can’t deny is that the company had energy.
I’m talking here about marketing
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