Lloyd's has installed an eight-foot high signpost in its underwriting room to advertise its new three-year partnership with local charities Bromley by Bow Centre and the Prince's Trust.
The signpost, which stands among historical artefacts like the Lutine Bell, a collection of Lord Nelson memorabilia and a 100-year-old loss book, shows the proximity of people that have benefited from the charities' help. The signs include: Layla, 28, needs a fresh start; and Pennie, 18, in trouble at home and school.
The campaign, 'Brighter futures for Londoners', plans to see Bromley by Bow Centre and The Prince's Trust receive more than £350 000 in funding over the next three years from Lloyd's Charities Trust to support local projects.
The Prince's Trust funds will be used for its London-based progression mentoring programme, created to ensure that disadvantaged young people leaving its programmes are given the best chance of accessing education, training or employment.
Lord Levene, Lloyd's chairman, said: "Through volunteering schemes and charitable donations, the Square Mile has had a highly positive impact on local communities over the years. The Lloyd's market alone has had more than a thousand people volunteering on different schemes already this year."
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