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Aleksandr technique

With a unique and now ubiquitous multi-channel advertising campaign that has entered the public consciousness, comparethemarket.com has achieved great things with a comparatively small budget, writes Michelle Worvell.

The customer is number one

Many insurers claim to put customer needs at the heart of their business strategies, however, health insurer WPA's consumer satisfaction objectives go that step further, writes Leigh Jackson.

E-trade made easy

Acturis' seemingly endless series of industry firsts has made it a leading player in the e-traded small to medium-sized enterprise space, all of which have generated impressive user growth, writes Sarah Hills.

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