Blog: Stepping into the unknown

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Aude Saint-Paul, director at Simon Kucher and Partners, considers how the Financial Conduct Authority price walking ban will change customers’ behaviours, and what opportunities and challenges it has in store for insurers.

For most, the beginning of the New Year meant writing resolutions and looking forward to a fresh start. But for the UK insurance industry, 1 January 2022 had a special significance.

From that day, UK

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