Response Tap's Ross Fobian on how the insurance industry can deliver better customer experiences
This article was paid for by a contributing third party.
Ross Fobian, CEO of Response Tap, looks at how the insurance industry, while it's one of the most competitive and commoditised sectors there is, still doesn’t appear to have fully embraced the value of customer experiences.
A recent Forrester study looked at the potential increase in revenue for businesses from improving the customer experience. For one of the industries surveyed it predicted that even a one-point
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