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NFU Mutual chief urges action on rising rural road fatalities

Young woman and her pony riding away over the brow of a hill into the distance.

Nick Turner, chief executive of NFU Mutual, warns that rural roads remain disproportionately deadly and calls on the government to ensure the new national road safety strategy tackles the persistent loss of life.

In the 10 years to the end of 2024, 10,000 lives were lost on Britain’s rural roads. To put that into perspective, that’s almost three loved ones killed each day over the last decade.

As the chief

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