Price comparison sites report return to normality after Covid disruption

A browser doing a web search

Price comparison sites saw the beginnings of a gradual return to pre-pandemic consumer behaviours in May, having seen search volumes plummet in the initial weeks of the lockdown.

Go Compare reported this week that car insurance search volumes had started to recover in May, and were on average flat year-on-year between 9 and 23 May, having declined by around 25% at the start of

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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