Time to make it easier to pay for insurance

Andrea Dunlop, non-executive director of Access PaySuite, points out if you want brand loyalty and repeat custom, then you need to make it easier for customers to pay for insurance.

As premiums continue to increase, data from Consumer Intelligence shows that increasing numbers of consumers are struggling to manage their insurance payment commitments as the cost-of-living crisis

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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