Amazon, Google, Tesla … is there a tech giant insurance cannot repel?
Content Director’s View: Following the quick and relatively painless death of the Amazon Insurance Store, Jonathan Swift reflects on why UK policyholders are often resistant to the charms of brands they would otherwise trust when it comes to buying insurance.
You can imagine the scene:
Interior: Insurance Boardroom, 23 January 2024
ACME Insurance CEO (swigging carbonated fruit-flavoured cordial in a flute – it is January after all): Well that shows ’em
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