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Briefing: "Alexa, do voice assistants have a future in insurance?"

Amazon Echo

As Confused launches an Alexa Skill that allows customers to get quotes from their Amazon Echo, Post content director Jonathan Swift asks other insurers about their experience of voice assistant technology to see if it is merely a gimmick - or has a future.

Earlier this month price comparison site Confused proudly announced it had launched the first Alexa Skill that allows existing customers to get a full car insurance quote without having to answer a

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