Carmaker gives three-year cover with every car bought in France

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Japanese carmaker Subaru is offering three years of free comprehensive motor cover with every new car bought in France, our sister publication reports.

According to L’Argus de l’Assurance, insurer Generali is carrying the risk while broker Verspieren is in charge of the distribution of this product, which is a first in France.

The offer started on 3 April in the 80 French dealerships of Subaru on almost all the car models of the Japanese manufacturer.

“We had the idea at a Friday business lunch with the director of our advertising agency,” said Hervé Collignon, président de Subaru France. He pointed out that there is a “very low crash rate” among the 12,000 French owners of a Subaru car. With an average age of over 50, they tend to be young active pensioners.

“The main point of this offer is to show, de facto, that we recognise our customers are good drivers,” Collignon added.

Vespieren and Generali have calculated the associated risks. There is a €75 excess (£65) for windscreen cover and a €75 excess for at-fault accident. The offer isn’t available to young motorists; it is reserved to drivers aged between 30 and 75 who have a 50% bonus.

The financial cost for Subaru France ranges from €1140 to €2400 depending on the model, which easily matches the discounts buyers can get on high-end vehicles sold between €24,000 and €32,000.

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