Loyalty a top priority among consumers when choosing an insurer

Sian Fisher

The biggest opportunity for insurers to improve their performance is in relation to customer loyalty, which ranked above price as a decision driver when it comes to picking a provider, according to research by the Chartered Insurance Institute.

The index surveyed 1000 consumers this October about their experience of motor, buildings and travel insurance and 1000 SMEs about motor, buildings and employer’s liability policies.

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