Expertise in Action: Generalist versus Specialist
How much do prospective customers place on their insurer and broker’s specialist knowledge when buying insurance? And does it become stronger depending on the size of the niche?
These were two of the subjects that were addressed when Post editor-in-chief Jonathan Swift recently sat down to discuss the age-old question of the benefits of using a specialist versus a generalist with Zurich Insurance's head of distribution John Dawson.
Their conversation also touched on the impact of regulation and professionalism.
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Broker
ChatGPT ‘sci-fi’ fears dismissed by Confused’s CTO
Timothy Kimball, chief technology officer of Confused.com, has pushed back at suggestions artificial intelligence will undermine price comparison websites, arguing the technology is an opportunity rather than a threat.
Big Interview: Alistair Brighton, Marsh
In a softening market, Alistair Brighton, CEO of Marsh Commercial & Corporate UK, is doubling down on client retention, sector specialism and businesses to reinvest premium savings to drive sustainable growth.
Brokers pushing insurers for increased regional presence
The majority of brokers want to work with insurers that maintain a strong regional presence, according to Aviva’s latest broker barometer.
Is it Time:To get some new business cards for Biba 2026?
Content director’s view: With vinyl now as popular as it was in the 80s and Pokémon never being more collectible, could physical business cards make a comeback? Jonathan Swift points to recent evidence to indicate this may be the case, but is still on the fence whether to get some printed for Biba 2026.
Applied CEO outlines UK exit and future growth plans
Applied Europe’s CEO Tom Needs recalls why the business pulled back from UK, is going great guns in Ireland and how RiskHandler, Ratings Hub plus AI mean it still has a bright future.
Soft market underpricing sparks insurer ‘accidents’ warning
Insurers have been warned there are accidents “waiting to happen” if they continue to make volume a priority over discipline in the soft market.
Insurance AI chatbot launched, powered by unrivalled journalism, research and data
Insurance Post is pleased to announce the launch of Insurance Pulse, a UK insurance AI chatbot, powered by unrivalled journalism, research and data.
Throwback Thursday: NU goes west & D&G’s PC deal
Insurance Post’s Throwback Thursday steps back in time to March 1996 to remind you what was going on this week in insurance history when Norwich Union went west and Domestic & General branched out into computers.