CII Blog: Tesco leaves carrot and stick on shelf
At an insurance conference I attended 10 years ago, delegates were given a challenge to "think like a retailer". Specifically, they were asked to consider what Tesco would be discussing at their annual conference. Store openings, layouts, product lines, new launches, footfall and Clubcard points all came up.
The exercise was designed to prompt those in the room to consider how successful ideas from the retail sector worked, and how they could align these ideas with those from the insurance sector.
The
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