Postbox: Link web to high street now
The web is the only sales channel to have grown during the recession, while high street business has contracted significantly. Yet, while internet businesses have come a long way, they have failed to join up their CRM activities, which limits their impact as they try to personalise promotional offers on their websites and through the rest of the business.
Online financial services companies have around seven seconds to capture a visitor's attention. It is imperative then, that these businesses join up customer data across all their channels, so branch
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