How ChatGPT far from killing PCWs may help them grow
After the launch of insurance apps on ChatGPT, Scott McGee analyses where it has the upper hand on price comparison sites, where it needs to catch up, and how the future of distribution will settle.
“When artificial intelligence came in, there was the classic British reaction of ‘price comparison services are doomed’,” Compare the Market CEO Mark Bailie recalls.
Earlier this year saw the launch of
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