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Proactive AI can assist vulnerable customers, says IPI’s Farley

PI's Craig Farley
Craig Farley, AI & CX Strategist at IP Integration (IPI)

Personalised and proactive AI can help vulnerable customers while freeing up capacity, says IPI AI strategist Craig Farley, who believes insurers need to start linking their data systems together to help key individuals.

Speaking to Post, Farley, pictured, said he does not believe AI is a significant threat to vulnerable insurance customers.

“Where I’ve seen AI deployed, it’s probably helped highlight the case for more

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