Urban Jungle eyes AI as next major insurance distribution shift
With consumers already choosing insurance providers via large language models, Urban Jungle co-founder and CEO Jimmy Williams said his business is trying to be model-agnostic because it is unclear which general AI platform will become "the new Google."
Speaking to Insurance Post, Williams, pictured, said he is “excited” about how generative engine optimisation – GEO – will transform consumer behaviour.
“The distribution landscape of insurance
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