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AI could kill the insurance renewal habit

Emma Ann Hughes
Gannon Studios

Editor’s View: With more than 70% of consumers expecting artificial intelligence to influence their insurance purchases within the next year, Emma Ann Hughes predicts renewals face their biggest disruption right now since the demise of the Yellow Pages.

For decades, one of the insurance industry’s most reliable competitive advantages has been customer inertia.

Home and motor insurance may be essential purchases, but they many consumers have opted for

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