Distribution flexibility isn’t optional in a soft market
As pricing power fades in a soft market, Simon Pritchard, managing director of insurtech IS2, argues insurers and MGAs must embrace flexible, API-led distribution to unlock growth and reach underserved commercial customers.
When the market is soft, pricing power disappears.
Margins tighten, competition intensifies and the old levers for growth simply don’t pull the way they used to.
In that environment, insurers and MGAs
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