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Questions raised by insurers’ lopsided AI investments

Insurance Post AI week2025

Editor’s View: Artificial intelligence is reshaping the way insurers operate, but Emma Ann Hughes wonders if a lopsided focus on investing in point of sale at the expense of the claims experience could raise eyebrows at the regulator and erode policyholder faith in the industry.

As Insurance Post’s AI Week has shown, insurers across the UK have shifted from pilots involving this type of technology to investing heavily in generative artificial intelligence to improve

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