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How Crawford is balancing AI innovation and ethics

AI ethics and morality concept. The use of artificial intelligence for the good or bad. The acronym AI with angel halo and devil's horn and tail on blue background. 3D rendering.

Mollie Brentnall, head of IT for UK & Ireland at Crawford & Company, explains how the business is aligning artificial intelligence investment with business value, ethics, and client trust.

One of the biggest challenges with artificial intelligence is also one of the biggest opportunities – finding the right use cases for the technology. 

At Crawford, we are

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