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Brokers struggle with AI as digital basics found lacking

Digital lightbulb

Insurance brokers are falling behind in artificial intelligence implementation due to limited digital readiness, according to Paul Kershaw, UK enterprise sales manager at Novidea.

Speaking to Insurance Post, Kershaw argued that AI has “very specific” uses in the insurance architecture, and it has not been the “all-encompassing” solution it was touted as a few years ago.

He said

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