How to be a Lemonade-like insurtech
How to go from being a smart start-up to a large-scale insurtech player is the topic of Insurance Post Top Tips video starring Melissa Collett, CEO of Insurtech UK.
In her Top Tips video, Collett recommends insurtechs:
- Review their pitch.
- Research the insurer.
- Understand the context.
Collett said insurtechs that want to achieve Lemonade-like success need to know their onions.
She said: “You need to clearly explain the problem you are solving and the solution you are providing.
“Research the insurer and find out what are their business objectives – that is what you are trying to help them with.”
Over the coming weeks Post’s Top Tips videos will feature the industry's leading lights sharing simple but effective ideas that could take your insurance business and career to the next level.
If you liked today’s video then please follow Collett’s advice and use the social media buttons above to share it on LinkedIn, Facebook, or X.
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