How generative AI can catapult insurance into the future

Graeme Howard, non-executive director at esynergy, explains how insurance companies that have traditionally been on the back foot can now surge ahead of technology-embracing banks by embracing generative artificial intelligence.

The insurance industry has long been seen as a slow-moving, change-resistant beast - and correctly so. 

With its stringent regulations and tradition of risk aversion, providers are often noted for

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Nigel Walsh, Google Cloud

The number of deals insurers have been making with Google Cloud to finally deliver that seamless, personalised insurance experience that customers used to shopping via Amazon and streaming films via Netflix is ramping up.

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