Blog: Using sentiment analytics to measure reputational risk

bad-reputation

While sentiment analytics is not a new concept, its adoption by insurers has not yet been fully realised. Arguably, its biggest potential is in the area of reputational risk, writes Karim Derrick, product and innovation director at Kennedys IQ.

Sometimes called ‘emotional artificial intelligence’ or ‘opinion mining’, sentiment analytics mines text to identify the meaning behind the words.

When applied to content such as reviews or social

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Post? View our subscription options

And the insurance Oscar goes to...

Ahead of the 96th Academy Awards, better known as the Oscars, Alex Nicoll, UK head of media and entertainment at Sedgwick, considers how the ceremony will shine a spotlight on the incredible potential of virtual production and serve as a reminder of the potential risks it can pose to the filmmaking industry.

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here