Blog: Using sentiment analytics to measure reputational risk

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While sentiment analytics is not a new concept, its adoption by insurers has not yet been fully realised. Arguably, its biggest potential is in the area of reputational risk, writes Karim Derrick, product and innovation director at Kennedys IQ.

Sometimes called ‘emotional artificial intelligence’ or ‘opinion mining’, sentiment analytics mines text to identify the meaning behind the words.

When applied to content such as reviews or social

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