Briefing: Abrdn or Aberdon’t
Standard Life Aberdeen’s Abrdn rebrand has met with consternation and raised eyebrows – time will tell whether it pays off or falls vowel of its own “clarity of focus”.
Asset manager SLA announced its new name on Monday, but the moniker – Abrdn, pronounced ‘Aberdeen’ – has attracted a deal of attention, much of it not positive.
“Too cool for schl? Linguists pour
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