Q&A: Bill Pieroni, Acord

Bill Pieroni, CEO, Acord

Bill Pieroni, CEO of global standards setting body Acord, discusses the findings of its research into UK personal lines websites and who is improving and why. He also tackles how the Covid-19 pandemic will change the market, reflects on his achievements in the role and shares his view on the meaning of life.

According to Acord’s Best Digital Customer Experience Study 2020, more UK personal lines websites are now top ranked “winning” than in 2018, what has driven this?

It’s a steady and continual

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