Blog: How insurers can rank high online against price comparison sites
Insurance companies need to use clever content strategies to make sure their website ranks high enough in search results to compete with aggregators. Here is some advice from Jonathan Moore, head of SEO at Equimedia
The search engine results page is a fiercely competitive battleground for insurance brands. Due to the dominance of price comparison and consumer advice sites, even sizable household-name brands can
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Technology
Seven insurtechs vie for investors at Insurtech UK event
Insurtech UK hosted it annual end-of-year pitching session on Tuesday (9 December), where seven startups showcased their businesses for an audience of peers, potential partners and investors.
Q&A: Dan Sandler, Veridox
Dan Sandler, founder of Veridox, explains the insurtech’s unconventional, community-focused approach to developing the AI-powered forensic document and image manipulation analysis platform.
Entries open for the 2026 British Insurance Awards
We can’t quite believe it’s come round so quickly – the 2026 British Insurance Awards are now open for entries.
UK insurtechs are making waves on the world stage – and rightly so
Trade Voice: Melissa Collett, CEO of Insurtech UK, explains how the body is supporting the UK’s insurtech sector as it goes from strength to strength.
Insurers target call centre job cuts as tech adoption advances
A report has suggested Allianz Partners is looking to get rid of call centre staff, while Post understands Markerstudy is also considering its call centre personnel numbers over the next few years.
Video Q&A: Shift Technology’s George Robbins on Agentic AI and claims transformation
In the latest Insurance Post video we caught up with Shift Technology’s head of UK, Ireland and Nordics George Robbins to discuss the key areas that insurers need to consider when thinking about using Agentic AI in claims transformation.
My Mum, Alzheimer’s, and the importance of IUAD’s Day
Nigel Walsh, global head of insurance at cloud-based platform ServiceNow, shares his family’s rapid and painful experience of Alzheimer’s and why Insurance United Against Dementia’s Day (27 November) holds deeper meaning for him this year.
Pet insurers under fire for blindsiding vets with VetEnvoy halt
Independent vets claim they were blindsided after Allianz and several pet insurers failed to communicate non-Allianz brands will be removed from digital pet claims platform VetEnvoy, now known as Petios.