Blog: How to sell insurance to Generation Y
What's all the fuss about Generation Y? Many people in our industry will be thinking ‘why does this all sound so complicated and why does it matter to me'? The good news is this: like all things in insurance, the core issue boils down to a small number of very simple things.
Let's start with some definitions and basic facts:
• What is Generation Y?
It is often abbreviated to ‘Gen Y' or referred to as ‘Millennials'.
Precise definitions vary but, broadly speaking, we're
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