Swedish pet insurance market a model for UK players

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The UK pet insurance market could learn a lot from its competitors in Sweden, according to technology firm Aquarium, particularly collaborating with partner agencies such as veterinarians and the police.

Approximately 20% of dogs and cats in the UK are insured compared to 50% of pets in Sweden.

Mark Colonnese, Aquarium Software sales and marketing director, said Sweden recognised early the value of

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