British Insurance Awards 2010: Every little bit helps
By engaging consumers with LivePerson's online chat functionality, RSA's More Th>n has successfully nudged up its conversion rate to boost sales, proving that 'little by little' really works. Katherine Blackler follows the journey.
The E-Business Award:
Winner: More Th>n
Finalists 2010:
LV=
Broker/Acturis
More Th>n
Policyfast
In the competitve world of personal lines insurance, even a small increase in overall conversion rate can
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