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British Insurance Awards 2010: Investing in its people

BIA 2010 personal lines

With a quality product, new brand identity and associated advertising campaign, RIAS delivered impressive results last year and this is, above all, down to its staff. Liz McMahon explains how the over-50s insurance provider has kept its people at the core of what it does.

Personal lines Broker of the Year
Winner: RIAS

Finalists 2010:
Autonet Insurance Services
One Call Insurance
RIAS


In a sector where consumers don't need to be patient and suffer fools gladly, simply

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