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Rias founder Holden eyes £50m GWP with start-up broker

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The founders of over 50s insurer Rias and Insure 4 Retirement have launched a Hampshire-based direct to consumer broker with the expectation of surpassing £50m in annual written premiums within five years.

Rias and Insure 4 Retirement founder David Holden has teamed up with Insure 4 Retirement co-founder Donna Swift and former finance director Philip Davies to launch Intelligent Insurance.

The start-up

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