Be Wiser hopes to ‘shape industry’ as it signs up as a Biba member

Steve White is CEO of the British Insurance Brokers Association

Personal lines broker Be Wiser Insurance has joined the British Insurance Brokers’ Association.

The 600-strong firm Hampshire-based firm joins with immediate effect and has committed to release staff members to help develop Biba's projects on younger broker initiatives and the review of its website.

Mark Bower-Dyke, chairman and chief executive of Be Wiser Insurance, said: "We are pleased to become Biba members at a challenging time for insurance brokers. We believe that as an industry we need a strong trade association, which proactively represents the interests of the whole broking market.

"Sitting on the fence and not helping in reshaping of our industry is no longer an option. If we as brokers want to improve our industry then we have to take part, membership is the first step and all brokers should take it."

Steve White, Biba's chief executive, pictured, said: "We are delighted to welcome Be Wiser Insurance into BIBA membership. It is important that the broking sector stands together with a strong voice, and as a respected insurance broker, we look forward to working with them on the issues impacting our sector."

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