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Misleading insurance advertisers will be named and shamed

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Sean Philip Potter/Alamy

City law firm Reynolds Porter Chamberlain has warned that any insurance broker or insurance company that markets its own product can be raked over the coals by the Financial Services Authority for misleading advertising.

The number of financial promotions withdrawn or amended by FSA regulated firms jumped 32% in 2010 to 262, up from 199 in 2009, the lawyers say.

The number has continued to increase this year, with 32%

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