Application fraud: customers need to understand seriousness of purchase

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There is a fine balancing act between "the legal guff, educating customers and having a slick online process", when it comes to preventing ignorant or opportunist application fraud, according to John Salmon, head of insurance at Pinsent Masons.

He added: "As an industry, we do not help ourselves when we have adverts on TV that promise you can get a quote in two minutes. The reality is we have to educate customers that this is a serious

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60 Seconds With... Foil’s Pete Allchorne

Pete Allchorne, partner at DAC Beachcroft and president of the Forum of Insurance Lawyers, would like to be “Doctorin’ the Tardis”, finds ironing therapeutic, and can be found dancing to “Uptown Funk” by Mark Ronson and Bruno Mars.

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