AIG to tap quarter billion pound affinity space
AIG Affinity is investing a multi-million pound war chest to create and implement marketing campaigns to help drive health and protection insurance through banks, building societies, credit card companies, retailers, utilities and trade unions.
AIG Affinity estimates that the market could increase by £223 million over the next three years, representing an increase of 45% on a current market value of £660 million*. (*Source: AIG Internal
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