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A question of priorities.

The reality is that we are not very close to seeing a virtual insurance market in operation.

Insurers are increasingly using marketing, advertising and public
relations to improve their advantage over competitors in terms of brand
awareness and making customer service a priority. Consumers

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Tesco Law and the insurer legal services revolution that never was

Content Director's View: More than a decade ago many insurers could not wait to seize the opportunities afforded by a change in the law that allowed them to set up their own legal services arms. Jonathan Swift reflects on what happened next - and the prospect of a one-stop-shop claims provider in the future.

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