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Sales pitch is taking sponsorship too far.

Are giant corporate sponsors getting too big for their boots? Recent weeks should make anyone who ca...

Are giant corporate sponsors getting too big for their boots? Recent
weeks should make anyone who cares about the answer to this question
rather nervous.


First we had the legitimate interest of the

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Q&A: Preferred’s Lee Sadowski

Having departed Crawford & Company in 2023, Lee Sadowski joined insurance property claims specialist Preferred – a company he had previously tried to buy – as chief strategy officer. Almost two years on he reflects on diversification and achieving zero complaints with a strategic client.

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