Insurers must work to keep affinity partners
The second Post Sustainable Affinity Partnerships seminar was recently held at the Cafe Royal in London. Jamie Dunkley reports on the topics that were debated
Fortis' partnership director Ian Wardle has warned the industry against becoming complacent with affinity partners, adding that insurers are the "custodians" of a brand - not the owners.
Mr Wardle, who
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