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Chinese whispers?

China has recently begun to open its doors to European insurers, granting licences to a handful of the larger companies. While the outlook seems optimistic, all those involved are being cautious about long-term fortunes, says Jeremy Golden.

In recent months, some of the best-known names in European insurance
- including Allianz, CGNU and Aegon - have been officially allowed to sell
insurance in China for the first time. There is now

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