The appliance of the alliance
A year after the launch of its broker alliance proposition, Zurich broker managing director David Smith believes its counter-intuitive approach to the 'SME scrum' means it is in a stronger position than some rivals. Jonathan Swift reports
Just over a year into its broker alliance programme, Zurich's intermediary boss David Smith is busy reflecting on a period in which the insurer - while not quite demonstrating a B-list celebrity's
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