Tech blog: no prize for second place in the digital race
The race to be the leading digital insurer is well under way but recent research suggests existing general insurers are at risk of losing customers amid demand for smartphone interaction with new entrants better positioned to gain the advantage.
Deloitte's research found that 62% of customers now want to use their smartphones for general insurance but time-consuming data entry is a barrier to uptake, keeping it a significantly low 9%.
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