Research: Young Broker Nation: 1: Route into the industry

Brokers build their reputations on their skills in negotiating, sales, building relationships, customer care and sector knowledge. They tap into a range of soft and hard skills, not all of which can be learned from a textbook. Despite the variety of roles on offer, getting talented young people to choose broking as their career path remains a challenge for the industry in some areas. To understand how the broking sector could improve its appeal to prospective employees and more successfully compete with other job markets, we surveyed a selection of young brokers about their experiences of the industry. In the first of four instalments, young brokers explain how and why they chose insurance broking and their first impressions.

Broking – and insurance in general – has big competition when it comes to attracting the brightest and best young people to its ranks. Those who do join the industry tend to stay, motivated by the