Scene of the crime

Mapping is increasingly being used to good effect to identify flooding and subsidence risks, but are UK general insurers missing a trick by not utilising similar geographical tools to evaluate crime hotspots and fraudulent forces? Louise Meeson investigates

Following last year's UK floods, which cost the insurance industry an estimated £3bn, advances in mapping capabilities have been targeted to identify the risk of flooding from previously

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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