European opportunities - Suffering from eastern block
The expansion of the European Union brings new opportunities for the insurance industry. Though some of the new territories may be relatively close in terms of distance, the cultural differences found in these markets can mean products need a complete rethink. Only those willing to dust off their passport will exploit the full potential, says Doron Grossman
Mention Europe to any insurer and there is a good chance their eyes will light up at the opportunities the single market presents both now and in the future.
The steady introduction of Central and
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