Broken webs

When an internet service provider goes offline, all its commercial clients go with it, and if it publishes libellous material, people read it instantly all over the world. That's why ISPs need industrial-strength professional indemnity cover as well as normal business insurance, writes Veronica Cowan

Internet Service Providers like Freeserve, Tiscali and Demon offer many services - information, news, entertainment, e-mail, e-commerce and instant messaging - but a major service they offer business

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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