Interview - Kate Syred - Commercial break
In February this year Direct Line launched a high profile television campaign to promote the fact that it had entered the direct commercial market, the first time a major insurer had spent millions targeting small businesses in such a public way. Jonathan Swift speaks to Direct Line for Business head Kate Syred about the thoughts behind the move, the competition and early progress
Direct commercial has been spoken about for years as a potential threat to the broking market in the small to medium-sized enterprise space. Among the many launches to fall under this banner are
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Commercial
How AI is redefining the art and science of underwriting
As artificial intelligence adoption expands across underwriting, Marcel Le Gouais examines how a more complete picture is emerging of where automation ends and human judgement remains.
Big Interview: Simon Hunt, HDI
Simon Hunt, CEO of HDI UK and Ireland, reveals how he is looking to grow the corporate and specialty lines insurer by launching a new Lloyd’s syndicate and expanding in areas including energy, cyber and healthcare.
Are all the insurance job cuts necessary?
Deputy Editor’s View: After thousands of redundancies have been announced from all corners of the insurance industry, Scott McGee asks if job cuts are necessary.
Penny Black’s Social Diary: Aviva’s trams and Earnix’s sushi
Penny Black has been out and about again, notebook in one hand and canapé in the other, keeping a keen eye on the insurance industry’s more whimsical moments.
Top 100 UK Insurers 2026: Aviva
Aviva Insurance Limited is ranked number 1 and Aviva International Insurance Limited is ranked number 2 once again on Insurance Post’s Top 100 UK Insurers list.
Top 100 UK Insurers 2026: Convex
Convex UK climbs from the eighth spot on last year’s list to seventh place on Insurance Post’s Top 100 UK Insurers List in 2026.
Top 100 UK Insurers 2026 table
The top 100 Prudential Regulation Authority regulated companies listed by gross written premium, net written premium, underwriting result, retention ratio, solvency capital requirement and SCR ratio.