Interview - Kate Syred - Commercial break
In February this year Direct Line launched a high profile television campaign to promote the fact that it had entered the direct commercial market, the first time a major insurer had spent millions targeting small businesses in such a public way. Jonathan Swift speaks to Direct Line for Business head Kate Syred about the thoughts behind the move, the competition and early progress
Direct commercial has been spoken about for years as a potential threat to the broking market in the small to medium-sized enterprise space. Among the many launches to fall under this banner are
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